HAPROXY TECHNOLOGIES
Working as part of the marketing team, and reporting directly to the VP of Marketing my job was varied, engaging, and always contained elements of problem-solving.
Worked to provide creative direction for HAProxy Technologies while also managing the contributions of other HAProxy Technologies designers and resources.
Working with the Director of Product Marketing and the VP of Marketing we spearheaded the corporate refresh/redesign across all aspects of HAProxy’s worldwide presence. This redesign included creating an updated logo, updating the corporate color palette, unifying the font families, designing/building custom templates and creating/implementing corporate branding guidelines.
Along with creating the corporate redesign, I also worked with the web project manager to develop and release a new website design. This utilized custom-built graphics, illustrations and icons as well as an updated look, feel, and overall user experience of the website and especially of the web-based product documentation, as well as creating a plan for continual website updates and improvements.
Additionally, I was asked to create UI models for production/project teams, as well as working with the marketing team to drive branding and visual updates for the company which included designing different items for swag giveaways at trade shows and events.
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