Insikt Group® is Recorded Future's research arm. It focuses on providing actionable intelligence through detailed reporting to reduce client risk and drive outcomes.

I led the evolution of Insikt Group's branding to create a premium, display-worthy deliverable. The rebranding needed to accommodate a range of topics, from cyber threats to geopolitics, all while maintaining a consistent government agency level of confidence while still accessible to the market.

Drawing inspiration from magazines, I utilized key universal elements in all the different report types while allowing for visually engaging graphics that attract attention online and in print.

This evolution resulted in enhanced alignment and improvements in the infographics within the reports, which encouraged the inclusion of these visuals in the Recorded Future platform. Since its launch, over 200 public reports have incorporated this brand evolution.