Hey, I’m Lucas.

I am

INTRODUCTION

Design anything.

I believe that design is never sitting still. It continually moves fast, evolves and always expresses who you are.

Design is a way to connect with people. Great design brings clarity and a way to truthfully communicate your beliefs by speaking to your audience, and it’s the structure to build a window through which the world sees you. Design is chaos and thus tends to lead to new ideas, new improvements and the constant pursuit of fresh frontiers plus the continued pushing of boundaries.

I believe design rises above trends and individual desires to deliver on both consumer and business needs. It allows for great products to be simple, usable and intuitive. It provides for real people to get, use and experience what is produced, no matter the setting and should be built for them – as people.

I understand that when done right, design allows these things because of the expertise and hard work that goes into creating them. Designers listen to people to make experiences richer, ask the right questions to solve problems faster, think/ideate to develop engaging end results and sweat the details to make sure things aren’t overlooked.

I am fortunate enough to wear many different hats in my work. From a typographer to a photographer. From teacher to animator. From graphic designer to someone who likes things that are objectively ridiculous. I believe in working with others who produce exceptional work. I’ve witnessed that small teams can be powerful – and inspiring. And I know that the best design is the one that makes the project/company/experience successful while continuing to the delight of the consumer. This is the basis for my outlook on work and outline of my design philosophy.

DESIGN ANYTHING

HONEST STORYTELLING

Tell me a story from before I can remember. Why? Because as a designer I really like stories, I want to see/hear how you communicate and to understand what you hope people get from your narrative. As a designer, I need to communicate with clients, other artists and with users, so I need to be a storyteller. We all remember well-told stories better, they stick in our minds a bit more, and they help to shape the direction/voice of projects while making the outcomes more meaningful. So what’s your story?

DESIGN ANYTHING

BEAUTIFUL TYPE

In its purest form, typography represents the art and techniques of arranging type, usually based on the ability to execute an outcome. In design, typography is a useful channel through which powerful ideas can be communicated. Type can attract and hold the audience’s attention while conveying a particular mood, tone, and feeling. I like to use type to build and reinforce brand recognition, to establish hierarchical information delivery, all while making sure that the text is reader-friendly and no information gets overlooked. For me, type is a crucial aspect of branding; it helps to create simplicity, continuity and, importantly, harmony within the work. It is just as significant a design issue as the other aspects of the design.

DESIGN ANYTHING

MEANINGFUL GRAPHICS & ILLUSTRATIONS

There is a saying that goes “…you only get one shot at a good first impression.” While that may have been reinforced by a shampoo commercial from the 1980’s, I still think it holds up. As such, when I’m working to create something, I know that the right graphic, illustration or even the extra negative space on a page speaks volumes and can be the difference between making something meaningful or something forgettable. The wrong graphic or an illustration that doesn’t suit what is being discussed can be detrimental to an experience. I fully believe that great design converts and that it sells. The right graphics helps to keeps brands memorable and products user-friendly. It shows that you’re paying attention, it gives the consumer some breathing room so as not to overwhelm them and the extra attention that is paid to the little details shows that you care.

DESIGN ANYTHING

COMPLETE EXPERIENCE

As a designer, I always strive for the full realization of visions, of designs, and the intended communication or user experience. While I rarely feel that the work is ever fully settled ( always wanting to improve on everything), I always strive to achieve a comprehensive and complete design, as well as a complete experience.

A complete design relies on many things, most significantly new design thinking in addition to visual and conceptual consistency across all aspects of the project. This promotes and protects branding and is seen within attributes of the design.

A complete experience is the overarching connective tissue that pulls all the project components together and informs each part of what is being used, viewed and experienced. This includes business and project goals, and, crucially, the strategy throughout.

For me, a truly complete experience isn’t about re-inventing the wheel. It’s about improving on it. By telling the right story, with compelling graphics, and the proper layout, while pulling it all together with message clarity, it will connect and resonate with the intended audience.

DESIGN ANYTHING

HONEST STORYTELLING

Tell me a story from before I can remember. Why? Because as a designer I really like stories, I want to see/hear how you communicate and to understand what you hope people get from your narrative. As a designer, I need to communicate with clients, other artists and with users, so I need to be a storyteller. We all remember well-told stories better, they stick in our minds a bit more, and they help to shape the direction/voice of projects while making the outcomes more meaningful. So what’s your story?

DESIGN ANYTHING

BEAUTIFUL TYPE

In its purest form, typography represents the art and techniques of arranging type, usually based on the ability to execute an outcome. In design, typography is a useful channel through which powerful ideas can be communicated. Type can attract and hold the audience’s attention while conveying a particular mood, tone, and feeling. I like to use type to build and reinforce brand recognition, to establish hierarchical information delivery, all while making sure that the text is reader-friendly and no information gets overlooked. For me, type is a crucial aspect of branding; it helps to create simplicity, continuity and, importantly, harmony within the work. It is just as significant a design issue as the other aspects of the design.

DESIGN ANYTHING

MEANINGFUL GRAPHICS & ILLUSTRATIONS

There is a saying that goes “…you only get one shot at a good first impression.” While that may have been reinforced by a shampoo commercial from the 1980’s, I still think it holds up. As such, when I’m working to create something, I know that the right graphic, illustration or even the extra negative space on a page speaks volumes and can be the difference between making something meaningful or something forgettable. The wrong graphic or an illustration that doesn’t suit what is being discussed can be detrimental to an experience. I fully believe that great design converts and that it sells. The right graphics helps to keeps brands memorable and products user-friendly. It shows that you’re paying attention, it gives the consumer some breathing room so as not to overwhelm them and the extra attention that is paid to the little details shows that you care.

DESIGN ANYTHING

COMPLETE EXPERIENCE

As a designer, I always strive for the full realization of visions, of designs, and the intended communication or user experience. While I rarely feel that the work is ever fully settled ( always wanting to improve on everything), I always strive to achieve a comprehensive and complete design, as well as a complete experience.

A complete design relies on many things, most significantly new design thinking in addition to visual and conceptual consistency across all aspects of the project. This promotes and protects branding and is seen within attributes of the design.

A complete experience is the overarching connective tissue that pulls all the project components together and informs each part of what is being used, viewed and experienced. This includes business and project goals, and, crucially, the strategy throughout.

For me, a truly complete experience isn’t about re-inventing the wheel. It’s about improving on it. By telling the right story, with compelling graphics, and the proper layout, while pulling it all together with message clarity, it will connect and resonate with the intended audience.

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