Hey, I’m Lucas.
I am a Creative Director, Designer and Photographer.
INTRODUCTION
Design anything.
Design is a way to connect with people. Great design brings clarity and a way to truthfully communicate your beliefs by speaking to your audience, and it’s the structure to build a window through which the world sees you. Design is chaos and thus tends to lead to new ideas, new improvements and the constant pursuit of fresh frontiers plus the continued pushing of boundaries.
I believe design rises above trends and individual desires to deliver on both consumer and business needs. It allows for great products to be simple, usable and intuitive. It provides for real people to get, use and experience what is produced, no matter the setting and should be built for them – as people.
I understand that when done right, design allows these things because of the expertise and hard work that goes into creating them. Designers listen to people to make experiences richer, ask the right questions to solve problems faster, think/ideate to develop engaging end results and sweat the details to make sure things aren’t overlooked.
I am fortunate enough to wear many different hats in my work. From a typographer to a photographer. From teacher to animator. From graphic designer to someone who likes things that are objectively ridiculous. I believe in working with others who produce exceptional work. I’ve witnessed that small teams can be powerful – and inspiring. And I know that the best design is the one that makes the project/company/experience successful while continuing to the delight of the consumer. This is the basis for my outlook on work and outline of my design philosophy.
DESIGN ANYTHING
HONEST STORYTELLING
Tell me a story from before I can remember. Why? Because as a designer I really like stories, I want to see/hear how you communicate and to understand what you hope people get from your narrative. As a designer, I need to communicate with clients, other artists and with users, so I need to be a storyteller. We all remember well-told stories better, they stick in our minds a bit more, and they help to shape the direction/voice of projects while making the outcomes more meaningful. So what’s your story?
DESIGN ANYTHING
BEAUTIFUL TYPE
DESIGN ANYTHING
MEANINGFUL GRAPHICS & ILLUSTRATIONS
DESIGN ANYTHING
COMPLETE EXPERIENCE
A complete design relies on many things, most significantly new design thinking in addition to visual and conceptual consistency across all aspects of the project. This promotes and protects branding and is seen within attributes of the design.
A complete experience is the overarching connective tissue that pulls all the project components together and informs each part of what is being used, viewed and experienced. This includes business and project goals, and, crucially, the strategy throughout.
DESIGN ANYTHING
HONEST STORYTELLING
Tell me a story from before I can remember. Why? Because as a designer I really like stories, I want to see/hear how you communicate and to understand what you hope people get from your narrative. As a designer, I need to communicate with clients, other artists and with users, so I need to be a storyteller. We all remember well-told stories better, they stick in our minds a bit more, and they help to shape the direction/voice of projects while making the outcomes more meaningful. So what’s your story?
DESIGN ANYTHING
BEAUTIFUL TYPE
DESIGN ANYTHING
MEANINGFUL GRAPHICS & ILLUSTRATIONS
DESIGN ANYTHING
COMPLETE EXPERIENCE
A complete design relies on many things, most significantly new design thinking in addition to visual and conceptual consistency across all aspects of the project. This promotes and protects branding and is seen within attributes of the design.
A complete experience is the overarching connective tissue that pulls all the project components together and informs each part of what is being used, viewed and experienced. This includes business and project goals, and, crucially, the strategy throughout.
Recent Portfolio Additions
Recent Blog Posts
A Letter to my 18yr old Self
Enough about your promiscuous mother, Hermes! We have bigger problems. Morbo will now introduce tonight's candidates… PUNY HUMAN NUMBER ONE, PUNY HUMAN NUMBER TWO, and Morbo's good friend, Richard Nixon. Also Zoidberg. Are you crazy? I can't swallow that....
About Typography
I was having the most wonderful dream. Except you were there, and you were there, and you were there! Enough about your promiscuous mother, Hermes! We have bigger problems. No! The kind with looting and maybe starting a few fires! But, like most...
About Design
Spicy jalapeno bacon ipsum dolor amet cow salami capicola picanha sausage hamburger spare ribs short ribs shank beef ribs pig doner short loin jowl. Shankle porchetta pastrami beef. Pastrami buffalo ribeye hamburger pork chop ground round andouille....